‘Byahe’ is an exhibition and film showing by design studio Ape Creative. It explores the culture and the craft of hand painted lettering on signage. The core inspiration for ‘Byahe’ arose out of an interest in hand painted signage iconically found on vehicles in the Philippines. ‘Byahe’ will explore how people connect through their stories of their travels and experiences using elements of typography & design on signage exemplified in collaborative effort of the designers of Ape Creative. The exhibition is a celebration of the slowly dying craft of hand painted signage - that often overlooked and or ignored.
A MILESTONE FOR APE. BYAHE: A TYPOGRAPHIC JOURNEY JUST WON THE RECENT INDIGO DESIGN AWARDS 2018 IN TOKYO, JAPAN.
WE BAGGED GOLD IN LETTERING CATEGORY AND SILVER FOR TYPOGRAPHY CATEGORY.
Tokyo was amazing. Having to travel half away around the world to receive the award seems surreal. We've put so much effort and love that this project that it resonates on how we understood how projects should be done properly. It should be utterly inspirational and vision driven. Winning awards are secondary but it sure brings good feeling.